BASH*


Brand Identity 
Serious Studio — 2023

Strategy
Sara Rivera
Design
Denise Borja
Charles Yu
Project ManagementMayee Gonzales
Photography from BASH*
BASH* is a travel organizer brand co-owned by Filipino actress Bea Alonzo. The brand identity is inspired by her love for travelling, with a bold logo resembling an airplane window, playful trailblazing graphics, and a color palette that suits every season and destination. We had an opportunity to create a trailblazer in travel accessories, so our team created a brand that takes you places, and that you can take to any place.




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