Happy Skin Hair
Packaging Design
Serious Studio — 2024
Design
Denise Borja & Danni Lim
Creative DirectionDeane Miguel-Cruz
Project ManagementCheen Rivera
Photography from Happy Skin
As a household name in Filipino beauty, Happy Skin has established their own unique brand of enriched skincare. Now venturing into the haircare scene, they wanted their packaging design to reflect their desire to be a breath of fresh air in the local market, a premium option that is attainable and sustainable. The result of our collaboration is a new packaging that features a unique and innovative bottle with a twist cap, and a sleek, minimalist design in soft and gentle hues that give the hair line its own look while still looking cohesive with the Happy Skin line of products. The product line was launched in 2024 to cap off the celebration of Happy Skin’s 10th anniversary, becoming one of its crowning glories.