Shakey’s



Brand Identity Refresh
Serious Studio — 2023
Strategy
Sara Rivera
Design
Denise Borja
Paolo Geronimo
Stella Santos
Danni Lim
Gaby Ayalin
David Miranda Project ManagementMayee Gonzales
Photography from Shakey’s Philippines Shakey’s is an iconic pizza chain restaurant famous for serving fun, family, and pizza. Being a household name and a popular go-to spot in the Philippines, the brand faced the challenge of how to evolve with the times and keep relevant amongst old rivals and new players. Our solution was to leverage Shakey’s storied history and integrate it into its new look—updating and future-proofing it by paying homage to its past.

I led the creative direction for the brand’s 2023 refresh, which included a modern and functional twist on their well-loved colors, an updated typography system with a hint of nostalgia, and an extended library of graphic assets to breathe new life into this legacy brand.



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