Brand Identity Refresh Serious Studio — 2022 Strategy Ella Rivera Design Denise Borja Project ManagementMayee Gonzales Photography from Umi SushiUmi Sushi is a Japanese restaurant based in Makati, Philippines. We worked on their rebrand in preparation for their first store opening in 2022, an expansion project from their previous take-out and delivery set-up. The refreshed brand identity features a new logo, more dynamic design elements, as well as a new take on their signature keepsake packaging in order to complement the owner’s playful but sophisticated tastes, and highlight the brand’s commitment to high quality sushi through a colorful lens.