WalterMart

Brand Identity Refresh
Serious Studio — 2023
Strategy
Sara Rivera
Design
Denise Borja
Stella Santos
Project ManagementMayee Gonzales

Photography from WalterMartWalterMart is a Filipino chain of malls and supermarkets. Their branding challenge was a lack of a unified system for each of their divisions, so we crafted a refreshed identity with a clearer logo system, a more dynamic typography structure, and playful imagery to capture what it means to celebrate life’s wins. 

I took charge in developing the brand’s visual foundations and redesigning their mascot Wally, making him a more loveable and useful character that people can easily associate with the brand. We also created two new sets of versatile key visuals and curated a playful yet professional typography system, perfect for any and all occasions.


index

©2025

all rights reserved